Retail Campaign Design

Holiday Spirit was my final project for Graphic Design 3, in which each student developed a complete in-store retail campaign based on an assigned national holiday. I was given National Pool Day and designed a cohesive promotional system featuring storefront graphics, floor decals, gondola displays, signage, and social media assets. The project focused on creating a vibrant, engaging campaign that transformed a lesser-known holiday into an authentic retail promotion through a consistent visual identity.

Skills
Retail Campaign Design, Environmental Graphics, Branding, Visual Identity

Tools
Adobe Illustrator, Adobe Photoshop