Brand Development

“UP DOWN: All Things Elevators” was a branding project developed in my Graphic Design 3 course. We were given a list of fictional companies and asked to create a full branding system. I chose to position the brand with a bold, modern tone to reflect the industrial nature of construction elevators. The identity focuses on strong typography, clear hierarchy, and directional visual elements to reinforce movement, structure, and reliability.

Skills Branding, Visual Identity, Typography, Layout Design

Tools Adobe Illustrator